Archive for January, 2010
Marketing has Changed. But Some Things Stay the Same.
Traditional marketing is dead. It died in 2009. Yellow pages were listed in Wired magazine’s article, “100 Things Your Kids May Never Know About”. Traditional marketing budgets for direct mail, newspapers, magazines, and television are being moved into online interactive segments, such as search, email and social media marketing (source: Forrester, March/April 2009). While many [...]
Full StoryUsing Twitter to Obtain Maximum Impact for Your Dental Practice
In a recent interview with Amit Singhal, Google smarty-pants, the veil over Google’s methods for including Tweets in search results was slightly lifted. An article by Technology Review nicely reviewed what was said. Google began to include Twitter “tweets” in real-time search results about a month ago. Until recently the method in which they filtered [...]
Full Story#10 Doctors Will Save Thousands by Purchasing Refurbished Eqiupment
Tony from BuyDentalEquipment.com discusses cost savings to doctors who purchase refurbished equipment. Purchasing quality, refurbished equipment can save doctors up to 50% off the cost of new equipment. The money saved by doctors can be put back into their practice. Cutting costs is vital in today’s economy, and in 2010, more doctors will be looking [...]
Full Story#9-Old Fashioned Word of Mouth Will Make (Or Break) Social Media Marketing
Without successful word of mouth strategies in place, social media marketing will fail. Social marketing is not a “build it and they will come” tactic. For example, a traditional magazine ad required you to build your ad, write the check to pay for it, and perhaps sit and wait for it to work. Social media [...]
Full StoryDon’t Miss This!
Our friends at BuyDentalEquipment.com are Celebrating Life by offering you 20% off your next order now through Jan. 25! Don’t miss out on this great deal! //
Full Story#8 1 in 5 Dental Offices Will Automate Their Recall System
1 in 5 dental offices will automate their recall system and incorporate e-mail and text message appointment reminders and confirmations. If you find yourself dealing with empty chairs and missed appointments despite patients’ good intentions and your use of the “marketing tools” in your practice management software, it’s time to try communicating with patients in [...]
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