Archive for March, 2010
What Is Your (ROR) Return on Relationships? & Why It Matters …
How much value do you derive from a referral? If you’ve long dismissed relationship marketing, you may want to reconsider. A few major shifts have occurred, creating the perfect recipe for referral and relationship marketing to deliver higher returns than ever before. The first shift is how consumers are dissecting information. A quote from a [...]
Full StoryDentists – How To Police Your Online Reputation For Free (Really)
More and more dental practices are encouraging patients to post testimonials or comments on public review sites. At the same time, one of the most common concerns I hear from doctors is, “How will I know if a patient says something bad about me online?” Let’s face it, today’s online patients are both more social [...]
Full StoryFacebook’s latest revolution
Facebook has begun to implement some new features to take the social media giant more mobile. Facebook states that there are over 100 million mobile users, and mobile users are twice as active as non-mobile users. -Facebook- The use of mobile Facebook is nothing new to many users. What mobile users can expect is more [...]
Full StoryIs Facebook The New Barometer For Referrals?
Your Facebook success is a reflection of how much you talk about it. It’s important to note that Facebook is not a “build it and they will come” marketing tactic—social media marketing is more like a garden that requires continuous nurturing. With that said, the number of fans you get, and the testimonials and comments [...]
Full StoryManaging your Online Advertising
The world of online advertising can be a scary place for dentists. Many choose to take matters into their own hands. They fail to realize that there is a science to online advertising, and using the right tactics can help make a campaign more effective. I personally don’t like search engine ad campaigns, but many [...]
Full StoryHow Your Body Language Affects Referrals
Did you know our perceptions of others are based mainly on non-verbal or visual behaviors? In fact, some studies indicate approximately 55% of face-to-face communication is conveyed via body language. Appropriate non-verbal communication can help you better connect with patients, which in turn may boost case acceptance and increase your potential for good word-of-mouth (and [...]
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