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Social Media Real Estate
Think about the first thing you look at on any web page, or page in a book for that matter. Do your eyes focus on the small print? No, they immediately zoom to the picture or graphic. Then they scan the rest of the page for information. The headline and the picture grab your attention [...]
Full StorySocial Media Etiquette for Dental Professionals – Mind Your Post Frequency
Would you send someone ten or twenty emails in a row? I’ve recently seen several examples of multiple Facebook business page posts blasted out one right after another. Twenty posts is far more than most people want to receive from their dentist in one day … Keep in mind every business and audience is different. [...]
Full StoryHas Dental Marketing Gone To The Dogs?
Gone are the days of treating consumers like targets. Businesses are beginning to realize that it’s better to build trust first and sell second. So, what does this mean for traditional dental marketing? The most important thing to consider is the commodity of dental care available on the market today. It’s become easy to replicate [...]
Full StoryA Case for Social Media
Recently I have been seeing a lot of Facebook backlash from dentists. They are unhappy with the new privacy policies (which will be changing for the better). These dentists are often focusing on the personal aspect of Facebook and other social media outlets without seeing the grander picture. Social media is one of the fastest [...]
Full StorySocial Media/Website marketing for Dentists privacy concerns.
As many of you have probably heard, Facebook is facing some real privacy concerns. They have made changes to the platform that have upset a large portion of the population. When I talk to dentists about social media, privacy is one of their biggest concerns. The fact is, that many of these privacy concerns can [...]
Full StoryThree “Must Have” Online Dental Marketing Tools
Three hot online dental marketing tools are Facebook Pages, ratings, and video. Consider for a moment how important photos, ratings and video have become in the travel market. If it’s that important for people to see a combination of interactive media to choose a hotel room, why wouldn’t we expect the same when shopping for [...]
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