Archive for February, 2010
Is Facebook Fast Becoming The New Yellow Pages For Dentists?
Every day we’re getting more and more invitations to join Facebook pages. People are jumping on board like the salmon’s rush … Will Facebook become the replacement for the yellow pages—or will it be more like email? If it begins to seem more like email, you’ll want to remember how easy it was to get [...]
A Picture is Worth 1,000 Patients
A picture says a thousand words, and can get you a thousand patients. Social Media is built around sharing information. Sharing pictures is obviously a big part of this, but many dentists don’t capitalize on the marketing power of the picture. To diagnose the problem lets first ask the question “What does your web presence [...]
Is Your Practice Due For A Checkup?
When was the last time you heard a patient complain? We all know that too many complaints are a sign that things aren’t going well. However a practice that never hears complaints, or never hears much feedback at all, may not be in good shape either. Periodic surveys are an important component of any services [...]
The Skinny on What’s Out There in Social Media
Every once in a while a dentist will ask me about other social media sites besides the big three, Facebook, Twitter, and LinkedIn. Although I do suggest working with the big three first, there are some secondary social media sites that can increase visibility. Many of these sites are built to share with others, but [...]
Bad Reviews…What Can I do?
Oh no! You have a bad review on Google! What do you do now? The first thing to do is to not overreact. Many people feel that a bad review is a personal attack. Most bad reviews are posted by individuals that feel like they have been mistreated or that they did not receive the [...]
The Fortune’s In Your Follow Up
When was the last time your patients heard from you? While many dentists realize the value of referrals, few communicate with their patients on a regular basis. This results in lost referral opportunities, and also affects case acceptance. Many of your patients are regularly receiving generic postcard offers from neighboring dental practices, each promoting a [...]
