Archive for April, 2010

Real world duties for social media

Chances are by now most of you know a little bit about social media.  Hundreds of dentists are jumping on board every day.  We receive dozens of invites to dental pages each day.  You have tackled the first virtual obstacle, but it will take real world actions to keep things moving.  You must spread the [...]

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When to act like a social media “expert” and when not to

Social media “experts” are popping up all over the place.  They seem to use similar modalities when attracting clients, and many of them seem to use the same framework for their posts.  It occurred to me at a dental meeting last week that dentists are following the methods of many of these experts.   Dentists may [...]

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