Archive for May, 2010
Has Dental Marketing Gone To The Dogs?
Gone are the days of treating consumers like targets. Businesses are beginning to realize that it’s better to build trust first and sell second. So, what does this mean for traditional dental marketing? The most important thing to consider is the commodity of dental care available on the market today. It’s become easy to replicate [...]
A Case for Social Media
Recently I have been seeing a lot of Facebook backlash from dentists. They are unhappy with the new privacy policies (which will be changing for the better). These dentists are often focusing on the personal aspect of Facebook and other social media outlets without seeing the grander picture. Social media is one of the fastest [...]
Social Media/Website marketing for Dentists privacy concerns.
As many of you have probably heard, Facebook is facing some real privacy concerns. They have made changes to the platform that have upset a large portion of the population. When I talk to dentists about social media, privacy is one of their biggest concerns. The fact is, that many of these privacy concerns can [...]
Three “Must Have” Online Dental Marketing Tools
Three hot online dental marketing tools are Facebook Pages, ratings, and video. Consider for a moment how important photos, ratings and video have become in the travel market. If it’s that important for people to see a combination of interactive media to choose a hotel room, why wouldn’t we expect the same when shopping for [...]
FBML for Dentists
Starting a social media strategy is a major step in the right direction. As we have shown before, social media is taking over marketing in a big way. Dentists are starting to embrace the platform, and using its tools to get the word out. If you are like me, once you start a profile and [...]
Social Media Marketing – A Real Life Example Of What (Not) To Do
Social marketing is not for everyone. There are some individuals and businesses who don’t like Facebook and “don’t get” Twitter. Everyone is entitled to their opinion. However should a business still participate in social marketing even if they don’t like it? If you don’t like Facebook and you think Twitter is a waste of time, [...]
