Archive for 'Your Practice'
Which Makes More Sense – Tangible or Digital Marketing?
There’s no denying how important marketing on the web has become. However does that mean tangible forms of marketing should be ignored? Consider the fact that email marketing giants claim between 35% and 65% of emails are opened. The reach of email marketing is only as effective as the size of your list … What [...]
Full StoryWhat Is Your (ROR) Return on Relationships? & Why It Matters …
How much value do you derive from a referral? If you’ve long dismissed relationship marketing, you may want to reconsider. A few major shifts have occurred, creating the perfect recipe for referral and relationship marketing to deliver higher returns than ever before. The first shift is how consumers are dissecting information. A quote from a [...]
Full StoryManaging your Online Advertising
The world of online advertising can be a scary place for dentists. Many choose to take matters into their own hands. They fail to realize that there is a science to online advertising, and using the right tactics can help make a campaign more effective. I personally don’t like search engine ad campaigns, but many [...]
Full StoryHow Your Body Language Affects Referrals
Did you know our perceptions of others are based mainly on non-verbal or visual behaviors? In fact, some studies indicate approximately 55% of face-to-face communication is conveyed via body language. Appropriate non-verbal communication can help you better connect with patients, which in turn may boost case acceptance and increase your potential for good word-of-mouth (and [...]
Full StoryAvoid social media pitfalls
Many people say that dentists are slow adapters. I like to think they are cautious optimistic explorers. Sure social media is the new hot topic for dentists, but many are entering the arena very slowly. Others are jumping in full blast and utilizing every social media outlet possible. No one likes dentists using social media [...]
Full StoryIs Facebook Fast Becoming The New Yellow Pages For Dentists?
Every day we’re getting more and more invitations to join Facebook pages. People are jumping on board like the salmon’s rush … Will Facebook become the replacement for the yellow pages—or will it be more like email? If it begins to seem more like email, you’ll want to remember how easy it was to get [...]
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