ArchivesTag : dental practice

Is Your Dental Practice Facebook Marketing Working? (Part Two)

A growing base of patients who “like you” is another indicator your efforts are working.  This means you have a population of patients who are likely seeing your name and face on a regular basis in their Facebook newsfeed. You and your practice are sandwiched among your patient’s friends and family’s posts.  When done well, [...]

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Is Your Dental Practice Facebook Marketing Working?

How will you know if your Facebook marketing efforts are paying off?  This is a question many people are beginning to ask.  One obvious indicator  would be new patients entering your practice and saying they found you on Facebook. Have you already had several, or many, new patients come into your practice and say they [...]

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Are You Pretending Social Media Is Free?

It’s often said that time is money.  Whether you, your team, or a trusted service provider manages your social media efforts, it’s important to understand that social media does require time, effort, and therefore money.  Be prepared to set aside a budget before diving into social media.  Many dental practices have already made the decision [...]

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Choosing the Right custom URL

Ok, so social media is the new buzz word right now.  Everyone is jumping on the bandwagon.  All of the major brands are endorsing placement on Twitter an Facebook, and spending millions on their presence there. Many dentists are following suit but, many others are reticent to join in.  Dentists are often called slow adapters, [...]

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Which Makes More Sense – Tangible or Digital Marketing?

There’s no denying how important marketing on the web has become.  However does that mean tangible forms of marketing should be ignored?  Consider the fact that email marketing giants claim between 35% and 65% of emails are opened.  The reach of email marketing is only as effective as the size of your list … What [...]

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Real world duties for social media

Chances are by now most of you know a little bit about social media.  Hundreds of dentists are jumping on board every day.  We receive dozens of invites to dental pages each day.  You have tackled the first virtual obstacle, but it will take real world actions to keep things moving.  You must spread the [...]

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