Periodic surveys are an important component of any services marketing plan—especially a relationship-focused practice.  Consider a third party service that will allow people to feel they can share openly and honestly.  In general, electronic surveys seem to produce more detailed comments.  Once you learn what patient’s value and enjoy most about your practice, you can leverage the information within your marketing plan.

Surveys allow you to learn what you are doing right, and what you may be doing wrong.  What was the most valuable thing you’ve learned from surveys?

Rita Zamora is a relationship-focused dental marketer, specializing in referral marketing, patient relations, case acceptance and social media for general and specialty practices. Rita developed her referral marketing expertise working hands-on in specialty and general dentistry practices. She is the author of the ebook The Referral System How-To Guidebook For Dentists.
With over sixteen years experience in dentistry, Rita has trained, coached and motivated dentists and teams in marketing, patient relations, communication and social media.