ArchivesTag : dentist
Expensive Equipment or $1,700,000+ for Retirement?
by Dr. Woody Oakes Purchasing equipment can be both confusing and expensive. There are numerous choices and companies to choose from. Then, there are gadgets, upgrades and options that can easily raise a new office price to upwards of $80,000 per operatory. As I wrote in Buyer Beware, “one poor decision can drastically change your future.” [...]
Social Media Etiquette for Dental Professionals – Mind Your Post Frequency
Would you send someone ten or twenty emails in a row? I’ve recently seen several examples of multiple Facebook business page posts blasted out one right after another. Twenty posts is far more than most people want to receive from their dentist in one day … Keep in mind every business and audience is different. [...]
Has Dental Marketing Gone To The Dogs?
Gone are the days of treating consumers like targets. Businesses are beginning to realize that it’s better to build trust first and sell second. So, what does this mean for traditional dental marketing? The most important thing to consider is the commodity of dental care available on the market today. It’s become easy to replicate [...]
FBML for Dentists
Starting a social media strategy is a major step in the right direction. As we have shown before, social media is taking over marketing in a big way. Dentists are starting to embrace the platform, and using its tools to get the word out. If you are like me, once you start a profile and [...]
Social Media Marketing – A Real Life Example Of What (Not) To Do
Social marketing is not for everyone. There are some individuals and businesses who don’t like Facebook and “don’t get” Twitter. Everyone is entitled to their opinion. However should a business still participate in social marketing even if they don’t like it? If you don’t like Facebook and you think Twitter is a waste of time, [...]
Big changes in social media
Social Media for Dentists will host a live question and answer chat board on the Social Media Dentist Facebook page Wednesday May 5 at 8:00 PM Eastern. You must “Like” the page in order to join in the conversation. Visit the page at http://facebook.com/socialmediadentist to join in the conversation! This is a wonderful time for [...]
