ArchivesTag : Facebook
Are You Pretending Social Media Is Free?
It’s often said that time is money. Whether you, your team, or a trusted service provider manages your social media efforts, it’s important to understand that social media does require time, effort, and therefore money. Be prepared to set aside a budget before diving into social media. Many dental practices have already made the decision [...]
Choosing the Right custom URL
Ok, so social media is the new buzz word right now. Everyone is jumping on the bandwagon. All of the major brands are endorsing placement on Twitter an Facebook, and spending millions on their presence there. Many dentists are following suit but, many others are reticent to join in. Dentists are often called slow adapters, [...]
Real world duties for social media
Chances are by now most of you know a little bit about social media. Hundreds of dentists are jumping on board every day. We receive dozens of invites to dental pages each day. You have tackled the first virtual obstacle, but it will take real world actions to keep things moving. You must spread the [...]
When to act like a social media “expert” and when not to
Social media “experts” are popping up all over the place. They seem to use similar modalities when attracting clients, and many of them seem to use the same framework for their posts. It occurred to me at a dental meeting last week that dentists are following the methods of many of these experts. Dentists may [...]
Is Facebook The New Barometer For Referrals?
Your Facebook success is a reflection of how much you talk about it. It’s important to note that Facebook is not a “build it and they will come” marketing tactic—social media marketing is more like a garden that requires continuous nurturing. With that said, the number of fans you get, and the testimonials and comments [...]
Avoid social media pitfalls
Many people say that dentists are slow adapters. I like to think they are cautious optimistic explorers. Sure social media is the new hot topic for dentists, but many are entering the arena very slowly. Others are jumping in full blast and utilizing every social media outlet possible. No one likes dentists using social media [...]
