Archive for '10 in 2010'
#10 Doctors Will Save Thousands by Purchasing Refurbished Eqiupment
Tony from BuyDentalEquipment.com discusses cost savings to doctors who purchase refurbished equipment. Purchasing quality, refurbished equipment can save doctors up to 50% off the cost of new equipment. The money saved by doctors can be put back into their practice. Cutting costs is vital in today’s economy, and in 2010, more doctors will [...]
Full Story#9-Old Fashioned Word of Mouth Will Make (Or Break) Social Media Marketing
Without successful word of mouth strategies in place, social media marketing will fail. Social marketing is not a “build it and they will come” tactic. For example, a traditional magazine ad required you to build your ad, write the check to pay for it, and perhaps sit and wait for it to work. Social media [...]
Full Story#8 1 in 5 Dental Offices Will Automate Their Recall System
1 in 5 dental offices will automate their recall system and incorporate e-mail and text message appointment reminders and confirmations.
If you find yourself dealing with empty chairs and missed appointments despite patients’ good intentions and your use of the “marketing tools” in your practice management software, it’s time to try communicating with patients in new [...]
#7-The Internet & Social Media Will Magnify Patient Relations – For Better Or Worse
The Internet and social media will become a platform for amplified patient interaction. In 2010, consider patient relations as patient interactions during which many of their friends observe. In the past if a patient had a bad experience with your practice, they might tell several of their friends … bad word of mouth could [...]
Full Story#6-Dentists Will Take Marketing into Their Own Hands
One of the top New Years resolutions is to be better with money. Many dentists will try to cut costs this year and to take over duties they would usually pay to have done. The marketing budget is usually first to go. This doesn’t have to be the case. Marketing can be as easy as [...]
Full Story#5-Digital Xray Integration will continue to grow rapidly through 2010
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