Archive for 'Dental Practice Rules'
Managing your Online Advertising
The world of online advertising can be a scary place for dentists. Many choose to take matters into their own hands. They fail to realize that there is a science to online advertising, and using the right tactics can help make a campaign more effective. I personally don’t like search engine ad campaigns, but many [...]
Full StoryHow Your Body Language Affects Referrals
Did you know our perceptions of others are based mainly on non-verbal or visual behaviors? In fact, some studies indicate approximately 55% of face-to-face communication is conveyed via body language. Appropriate non-verbal communication can help you better connect with patients, which in turn may boost case acceptance and increase your potential for good [...]
Full StoryAvoid social media pitfalls
Many people say that dentists are slow adapters. I like to think they are cautious optimistic explorers. Sure social media is the new hot topic for dentists, but many are entering the arena very slowly. Others are jumping in full blast and utilizing every social media outlet possible. No one likes dentists using social media [...]
Full StoryIs Facebook Fast Becoming The New Yellow Pages For Dentists?
Every day we’re getting more and more invitations to join Facebook pages. People are jumping on board like the salmon’s rush … Will Facebook become the replacement for the yellow pages—or will it be more like email?
If it begins to seem more like email, you’ll want to remember how easy it was to get people [...]
Is Your Practice Due For A Checkup?
When was the last time you heard a patient complain? We all know that too many complaints are a sign that things aren’t going well. However a practice that never hears complaints, or never hears much feedback at all, may not be in good shape either.
Periodic surveys are an important component of any services marketing [...]
The Skinny on What’s Out There in Social Media
Every once in a while a dentist will ask me about other social media sites besides the big three, Facebook, Twitter, and LinkedIn. Although I do suggest working with the big three first, there are some secondary social media sites that can increase visibility. Many of these sites are built to share with others, but [...]
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