Archive for 'Your Practice'
Is Your Practice Due For A Checkup?
When was the last time you heard a patient complain? We all know that too many complaints are a sign that things aren’t going well. However a practice that never hears complaints, or never hears much feedback at all, may not be in good shape either. Periodic surveys are an important component of any services [...]
Full StoryThe Skinny on What’s Out There in Social Media
Every once in a while a dentist will ask me about other social media sites besides the big three, Facebook, Twitter, and LinkedIn. Although I do suggest working with the big three first, there are some secondary social media sites that can increase visibility. Many of these sites are built to share with others, but [...]
Full StoryBad Reviews…What Can I do?
Oh no! You have a bad review on Google! What do you do now? The first thing to do is to not overreact. Many people feel that a bad review is a personal attack. Most bad reviews are posted by individuals that feel like they have been mistreated or that they did not receive the [...]
Full StoryThe Fortune’s In Your Follow Up
When was the last time your patients heard from you? While many dentists realize the value of referrals, few communicate with their patients on a regular basis. This results in lost referral opportunities, and also affects case acceptance. Many of your patients are regularly receiving generic postcard offers from neighboring dental practices, each promoting a [...]
Full StoryYour Patients’ Online Expectations of Your Practice are Rising
Consumer expectations will drive dentists to change the way they market online. Patients shopping for a dentist will not only expect you to have a website, they will also want to see what other information is available about you. In fact they may even want to know what their friends, and the friends of their [...]
Full StoryJumping into Social Media is Like Your First Amalgam Filling
I think every dentist can tell you a story about their first amalgam. Mine was in dental school of course. The whole restoration was probably about 1.5 mm, but it took the whole three hours. I have heard this story a million times. In fact it took half the time to put the rubber dam [...]
Full Story
