Are You Pretending Social Media Is Free?

by on 15/04/10 at 10:00 am

It’s often said that time is money.  Whether you, your team, or a trusted service provider manages your social media efforts, it’s important to understand that social media does require time, effort, and therefore money.  Be prepared to set aside a budget before diving into social media.  Many dental practices have already made the decision to transfer their yellow page advertising budgets to social media.

Consider the time involved and whether you want to maintain a presence on Facebook, Twitter, and YouTube or if it makes more sense to begin with just one account.  
There will be time involved to plan what will be posted on your behalf and how to maximize the benefits of your social programs. You’ll also want to think about how often you’d like to post.  Don’t make the mistake of thinking you can “wing it” or “it’s free”… unless you or your team have free time to spare on a regular basis.

Have you read the article 10 common social media mistakes <> ? The article is written by Patricio Robles, tech reporter at Econsultancy. Several points in the article are so important, I’ve decided to review several key “mistakes” one at a time and recommend solutions.

Article excerpt:

“Signing up for a Twitter account and Facebook Page, for instance, may not cost any money, but managing them (and managing them well) doesn’t magically happen without an investment that can be quantified in dollars and cents. Social media will always require somebody’s time and may require that certain corporate resources be allocated differently. Businesses can’t ignore these costs when planning their social media strategies and evaluating what they’re delivering..”

Rita Zamora is a relationship-focused dental marketer, specializing in referral marketing, patient relations, case acceptance and social media for general and specialty practices.  Rita developed her referral marketing expertise working hands-on in specialty and general dentistry practices.

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