Archive for 'Your Practice'

Building a Successful Team

You may remember reading our post from a few months ago about Getting Your Practice Started. After completing the initial task of starting a practice, most dentists strive to reach their highest potential possible. They often do this by taking great care of their patients, attempting to maximize their potential from a business standpoint, and by striving […]

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Which Makes More Sense – Tangible or Digital Marketing?

There’s no denying how important marketing on the web has become.  However does that mean tangible forms of marketing should be ignored?  Consider the fact that email marketing giants claim between 35% and 65% of emails are opened.  The reach of email marketing is only as effective as the size of your list … What […]

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What Is Your (ROR) Return on Relationships? & Why It Matters …

How much value do you derive from a referral?  If you’ve long dismissed relationship marketing, you may want to reconsider.  A few major shifts have occurred, creating the perfect recipe for referral and relationship marketing to deliver higher returns than ever before. The first shift is how consumers are dissecting information.  A quote from a […]

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Managing your Online Advertising

The world of online advertising can be a scary place for dentists.  Many choose to take matters into their own hands.  They fail to realize that there is a science to online advertising, and using the right tactics can help make a campaign more effective.  I personally don’t like search engine ad campaigns, but many […]

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How Your Body Language Affects Referrals

Did you know our perceptions of others are based mainly on non-verbal or visual behaviors?  In fact, some studies indicate approximately 55% of face-to-face communication is conveyed via body language.  Appropriate non-verbal communication can help you better connect with patients, which in turn may boost case acceptance and increase your potential for good word-of-mouth (and […]

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Avoid social media pitfalls

Many people say that dentists are slow adapters.   I like to think they are cautious optimistic explorers.  Sure social media is the new hot topic for dentists, but many are entering the arena very slowly.  Others are jumping in full blast and utilizing every social media outlet possible.  No one likes dentists using social media […]

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