Archive for 'Social Media'

Big changes in social media

Social Media for Dentists will host a live question and answer chat board on the Social Media Dentist Facebook page Wednesday May 5 at 8:00 PM Eastern.  You must “Like” the page in order to join in the conversation.  Visit the page at http://facebook.com/socialmediadentist to join in the conversation! This is a wonderful time for […]

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Are You Pretending Social Media Is Free?

It’s often said that time is money.  Whether you, your team, or a trusted service provider manages your social media efforts, it’s important to understand that social media does require time, effort, and therefore money.  Be prepared to set aside a budget before diving into social media.  Many dental practices have already made the decision […]

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Choosing the Right custom URL

Ok, so social media is the new buzz word right now.  Everyone is jumping on the bandwagon.  All of the major brands are endorsing placement on Twitter an Facebook, and spending millions on their presence there. Many dentists are following suit but, many others are reticent to join in.  Dentists are often called slow adapters, […]

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Real world duties for social media

Chances are by now most of you know a little bit about social media.  Hundreds of dentists are jumping on board every day.  We receive dozens of invites to dental pages each day.  You have tackled the first virtual obstacle, but it will take real world actions to keep things moving.  You must spread the […]

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When to act like a social media “expert” and when not to

Social media “experts” are popping up all over the place.  They seem to use similar modalities when attracting clients, and many of them seem to use the same framework for their posts.  It occurred to me at a dental meeting last week that dentists are following the methods of many of these experts.   Dentists may […]

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What Is Your (ROR) Return on Relationships? & Why It Matters …

How much value do you derive from a referral?  If you’ve long dismissed relationship marketing, you may want to reconsider.  A few major shifts have occurred, creating the perfect recipe for referral and relationship marketing to deliver higher returns than ever before. The first shift is how consumers are dissecting information.  A quote from a […]

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