Is Your Dental Practice Facebook Marketing Working?
How will you know if your Facebook marketing efforts are paying off? This is a question many people are beginning to ask. One obvious indicator would be new patients entering your practice and saying they found you on Facebook. Have you already had several, or many, new patients come into your practice and say they found you via Facebook? Or, do you think people just say they found you “on the Internet?” Now is a great time to check your patient registration forms and add Facebook to your “How did you learn about us” section. In fact, if you are tweeting, or using video, you could also add Twitter and YouTube to your intake forms.
If you have replaced your phone book ads with efforts in social media, it makes sense to update your questionnaires as well. The first step in successfully tracking any marketing effort is to make it easy for you or your team to monitor over time.
Rita Zamora is a relationship-focused dental marketer, specializing in referral marketing, patient relations, case acceptance and social media for general and specialty practices. Rita developed her referral marketing expertise working hands-on in specialty and general dentistry practices.