ArchivesTag : dental marketing

Social Media Etiquette for Dental Professionals – Mind Your Post Frequency

Would you send someone ten or twenty emails in a row?  I’ve recently seen several examples of multiple Facebook business page posts blasted out one right after another.  Twenty posts is far more than most people want to receive from their dentist in one day … Keep in mind every business and audience is different. […]

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Has Dental Marketing Gone To The Dogs?

Gone are the days of treating consumers like targets. Businesses are beginning to realize that it’s better to build trust first and sell second.  So, what does this mean for traditional dental marketing? The most important thing to consider is the commodity of dental care available on the market today. It’s become easy to replicate […]

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Social Media/Website marketing for Dentists privacy concerns.

As many of you have probably heard, Facebook is facing some real privacy concerns.  They have made changes to the platform that have upset a large portion of the population.  When I talk to dentists about social media, privacy is one of their biggest concerns.  The fact is, that many of these privacy concerns can […]

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Social Media Marketing – A Real Life Example Of What (Not) To Do

Social marketing is not for everyone. There are some individuals and businesses who don’t like Facebook and “don’t get” Twitter. Everyone is entitled to their opinion.  However should a business still participate in social marketing even if they don’t like it? If you don’t like Facebook and you think Twitter is a waste of time, […]

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Are You Pretending Social Media Is Free?

It’s often said that time is money.  Whether you, your team, or a trusted service provider manages your social media efforts, it’s important to understand that social media does require time, effort, and therefore money.  Be prepared to set aside a budget before diving into social media.  Many dental practices have already made the decision […]

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Is Facebook The New Barometer For Referrals?

Your Facebook success is a reflection of how much you talk about it. It’s important to note that Facebook is not a “build it and they will come” marketing tactic—social media marketing is more like a garden that requires continuous nurturing.  With that said, the number of fans you get, and the testimonials and comments […]

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