ArchivesTag : dental practice

5 Simple Tips to Revitalize Your Marketing

There often comes a time for dental practices when marketing efforts that have previously worked in the past begin to plateau.  Reliable, consistent and effective social media strategies that a practice has been using may eventually reach a point when patients and prospects are responding in smaller numbers. If any of this sounds familiar, there is still hope. […]

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Social Media Etiquette for Dental Professionals – Mind Your Post Frequency

Would you send someone ten or twenty emails in a row?  I’ve recently seen several examples of multiple Facebook business page posts blasted out one right after another.  Twenty posts is far more than most people want to receive from their dentist in one day … Keep in mind every business and audience is different. […]

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Has Dental Marketing Gone To The Dogs?

Gone are the days of treating consumers like targets. Businesses are beginning to realize that it’s better to build trust first and sell second.  So, what does this mean for traditional dental marketing? The most important thing to consider is the commodity of dental care available on the market today. It’s become easy to replicate […]

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Social Media/Website marketing for Dentists privacy concerns.

As many of you have probably heard, Facebook is facing some real privacy concerns.  They have made changes to the platform that have upset a large portion of the population.  When I talk to dentists about social media, privacy is one of their biggest concerns.  The fact is, that many of these privacy concerns can […]

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Social Media Marketing – A Real Life Example Of What (Not) To Do

Social marketing is not for everyone. There are some individuals and businesses who don’t like Facebook and “don’t get” Twitter. Everyone is entitled to their opinion.  However should a business still participate in social marketing even if they don’t like it? If you don’t like Facebook and you think Twitter is a waste of time, […]

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Is Your Dental Practice Facebook Marketing Working? (Part Two)

A growing base of patients who “like you” is another indicator your efforts are working.  This means you have a population of patients who are likely seeing your name and face on a regular basis in their Facebook newsfeed. You and your practice are sandwiched among your patient’s friends and family’s posts.  When done well, […]

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