ArchivesTag : dental practice

Dentists – How To Police Your Online Reputation For Free (Really)

More and more dental practices are encouraging patients to post testimonials or comments on public review sites.  At the same time, one of the most common concerns I hear from doctors is, “How will I know if a patient says something bad about me online?” Let’s face it, today’s online patients are both more social […]

Full Story

Is Facebook The New Barometer For Referrals?

Your Facebook success is a reflection of how much you talk about it. It’s important to note that Facebook is not a “build it and they will come” marketing tactic—social media marketing is more like a garden that requires continuous nurturing.  With that said, the number of fans you get, and the testimonials and comments […]

Full Story

Is Your Practice Due For A Checkup?

When was the last time you heard a patient complain?  We all know that too many complaints are a sign that things aren’t going well.  However a practice that never hears complaints, or never hears much feedback at all, may not be in good shape either. Periodic surveys are an important component of any services […]

Full Story

Bad Reviews…What Can I do?

Oh no!  You have a bad review on Google!  What do you do now?  The first thing to do is to not overreact.  Many people feel that a bad review is a personal attack.  Most bad reviews are posted by individuals that feel like they have been mistreated or that they did not receive the […]

Full Story

Jumping into Social Media is Like Your First Amalgam Filling

I think every dentist can tell you a story about their first amalgam.  Mine was in dental school of course.  The whole restoration was probably about 1.5 mm, but it took the whole three hours.  I have heard this story a million times.  In fact it took half the time to put the rubber dam […]

Full Story