ArchivesTag : dentist

Are You Pretending Social Media Is Free?

It’s often said that time is money.  Whether you, your team, or a trusted service provider manages your social media efforts, it’s important to understand that social media does require time, effort, and therefore money.  Be prepared to set aside a budget before diving into social media.  Many dental practices have already made the decision […]

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Choosing the Right custom URL

Ok, so social media is the new buzz word right now.  Everyone is jumping on the bandwagon.  All of the major brands are endorsing placement on Twitter an Facebook, and spending millions on their presence there. Many dentists are following suit but, many others are reticent to join in.  Dentists are often called slow adapters, […]

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Which Makes More Sense – Tangible or Digital Marketing?

There’s no denying how important marketing on the web has become.  However does that mean tangible forms of marketing should be ignored?  Consider the fact that email marketing giants claim between 35% and 65% of emails are opened.  The reach of email marketing is only as effective as the size of your list … What […]

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Real world duties for social media

Chances are by now most of you know a little bit about social media.  Hundreds of dentists are jumping on board every day.  We receive dozens of invites to dental pages each day.  You have tackled the first virtual obstacle, but it will take real world actions to keep things moving.  You must spread the […]

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When to act like a social media “expert” and when not to

Social media “experts” are popping up all over the place.  They seem to use similar modalities when attracting clients, and many of them seem to use the same framework for their posts.  It occurred to me at a dental meeting last week that dentists are following the methods of many of these experts.   Dentists may […]

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Dentists – How To Police Your Online Reputation For Free (Really)

More and more dental practices are encouraging patients to post testimonials or comments on public review sites.  At the same time, one of the most common concerns I hear from doctors is, “How will I know if a patient says something bad about me online?” Let’s face it, today’s online patients are both more social […]

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