ArchivesTag : marketing

5 Simple Tips to Revitalize Your Marketing

There often comes a time for dental practices when marketing efforts that have previously worked in the past begin to plateau.  Reliable, consistent and effective social media strategies that a practice has been using may eventually reach a point when patients and prospects are responding in smaller numbers. If any of this sounds familiar, there is still hope. […]

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Is Your Dental Practice Facebook Marketing Working?

How will you know if your Facebook marketing efforts are paying off?  This is a question many people are beginning to ask.  One obvious indicator  would be new patients entering your practice and saying they found you on Facebook. Have you already had several, or many, new patients come into your practice and say they […]

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Is Facebook The New Barometer For Referrals?

Your Facebook success is a reflection of how much you talk about it. It’s important to note that Facebook is not a “build it and they will come” marketing tactic—social media marketing is more like a garden that requires continuous nurturing.  With that said, the number of fans you get, and the testimonials and comments […]

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Avoid social media pitfalls

Many people say that dentists are slow adapters.   I like to think they are cautious optimistic explorers.  Sure social media is the new hot topic for dentists, but many are entering the arena very slowly.  Others are jumping in full blast and utilizing every social media outlet possible.  No one likes dentists using social media […]

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Jumping into Social Media is Like Your First Amalgam Filling

I think every dentist can tell you a story about their first amalgam.  Mine was in dental school of course.  The whole restoration was probably about 1.5 mm, but it took the whole three hours.  I have heard this story a million times.  In fact it took half the time to put the rubber dam […]

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Using Twitter to Obtain Maximum Impact for Your Dental Practice

In a recent interview with Amit Singhal, Google smarty-pants, the veil over Google’s methods for including Tweets in search results was slightly lifted.  An article by Technology Review nicely reviewed what was said.  Google began to include Twitter “tweets” in real-time search results about a month ago.  Until recently the method in which they filtered […]

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