ArchivesTag : social media

5 Simple Tips to Revitalize Your Marketing

There often comes a time for dental practices when marketing efforts that have previously worked in the past begin to plateau.  Reliable, consistent and effective social media strategies that a practice has been using may eventually reach a point when patients and prospects are responding in smaller numbers. If any of this sounds familiar, there is still hope. […]

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Is Your Dental Practice Facebook Marketing Working?

How will you know if your Facebook marketing efforts are paying off?  This is a question many people are beginning to ask.  One obvious indicator  would be new patients entering your practice and saying they found you on Facebook. Have you already had several, or many, new patients come into your practice and say they […]

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Are You Pretending Social Media Is Free?

It’s often said that time is money.  Whether you, your team, or a trusted service provider manages your social media efforts, it’s important to understand that social media does require time, effort, and therefore money.  Be prepared to set aside a budget before diving into social media.  Many dental practices have already made the decision […]

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Which Makes More Sense – Tangible or Digital Marketing?

There’s no denying how important marketing on the web has become.  However does that mean tangible forms of marketing should be ignored?  Consider the fact that email marketing giants claim between 35% and 65% of emails are opened.  The reach of email marketing is only as effective as the size of your list … What […]

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Real world duties for social media

Chances are by now most of you know a little bit about social media.  Hundreds of dentists are jumping on board every day.  We receive dozens of invites to dental pages each day.  You have tackled the first virtual obstacle, but it will take real world actions to keep things moving.  You must spread the […]

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When to act like a social media “expert” and when not to

Social media “experts” are popping up all over the place.  They seem to use similar modalities when attracting clients, and many of them seem to use the same framework for their posts.  It occurred to me at a dental meeting last week that dentists are following the methods of many of these experts.   Dentists may […]

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